Artículos de Social Media (weekly)

• Social Media for events – Like Minds

  Tags: events, social media, web 2.0, #smedia

• AllAnalytics – Marshall Sponder – Why You Need ‘White Box’ Analytics for Social Media Measurement

  for before deploying a listening system, you might miss the most relevant conversations.

  Another good reason for a white box approach is that over time what you are listening for may change. It’s helpful to know how to tinker with your listening system when the conversation inevitably shifts.

  Tags: social media, social crm, smcmx, #smlatam, smlatam, web 2.0, empresa 2.0, méxico, #smedia, marshall, white, box, analytics, social, measurement, media, insights, metrics, data

Posted from Diigo. The rest of Social Media Club Mexico group favorite links are here.