Beneficios de Web 2.0 dentro de tu empresa

McKinsey & Co. shows their third annual web 2.0 survey with amazing findings and advances in the area.

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El cliente y su nueva forma de decisión de compra

The McKinsey Quarterly presents a great article about the Consumer decision journey. I have translated a bit of it to help spread the word about such a radical change in the way consumers view our products.

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